Samsung – Martech Lead

Purpose of the role:

The Media Martech consultant is a crucial role that sets the structure regarding all Martech/Adtech related questions, to secure a clear ownership of data and platforms competence and bandwidth within marketing technology and to be able to fulfill requirements and the data-driven marketing strategy. The person should provide an as-is analysis, scope Martech/Adtech R&Rs.

Job scope and key deliverables:

• Have an in-depth understanding of Samsung’s tech stack and how it is built and connected, including but not limited to the Adobe suite and Google Marketing Platform.
• Be familiar with the most common tools for data visualizing and their requirements
• Have a good understanding of techniques for tracking media and onsite behavior
• Fully understand the possibilities of what data and technology can do for marketing and data driven communication
• Responsible for data collection and data quality made with the Martech platforms
• Be responsible for developing and usage of Samsung’s audience data, e.g., test framework, performance evaluation, audience optimization
• Be Samsung’s internal and external ambassador for creating the opportunities for data driven

Role Tasks:

As Martech Lead, you will be a key player in utilizing Samsung’s tech stack and work cross divisions and cross Nordics. For this role, we are looking for a skilled project manager, with excellent stakeholder management. The role requires solid understanding of the Martech landscape and the possibilities within data and technology.

Main competence:

• Supporting and Co-operating – Supports others and shows respect and positive regard for them in social situations. Puts people first, working effectively with individuals and teams, clients and staff. Behaves consistently with clear personal values that complement those of the organization.
• Analysing and Interpreting – Shows evidence of clear analytical thinking. Gets to the heart of complex problems and issues. Applies own expertise effectively. Quickly learns new technology. Communicate well in writing.
• Leading & Deciding – Takes control and exercises leadership. Initiates action, gives direction.
• Enterprising and Performing – Focuses on results and achieving personal work objectives. Works best when work is related closely to results and the impact of personal efforts is obvious. Shows an understanding of business, commerce and finance. Seeks opportunities for self-development and career advancement.

Most relevant qualifications, education and training:

You are a strategic and business-minded person with analytical skills and great attention to details. You are creative in problem-solving with the capability to take own initiative and to drive implementation.

• Academic degree in IT or Marketing or equivalent
• 3 – 5 years in a similar role
• Preferably hands on experience from implementation of Martech platforms, e.g., Google Marketing Platform, Adobe
• Experience in working with external agencies and leading internal cross-functional teams
• Results & performance drive, with a passion for marketing effectiveness

Required language skills:

• Swedish and English fluent in speech and writing

How to apply:

In this recruitment process, Samsung is working with Academic Search. For more question, please contact Consultant Manager, Ella Johansson, ella.johansson@academicsearch.se. You apply by clicking on the ”Apply now” button below, where you enter your personal details, enclose CV and cover letter written in English. All information is handled confidentially in accordance with Academic Search Integrity Policy as well as the new data protection act, GDPR. This means that we can only process applications coming through the applications system. Thank you for your understanding.

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