BioGaia – Digital Sales Specialist

BioGaia is hiring a Digital Sales Specialist who will play an important role in shaping the future of their digital business. Being a part of the Sales organization and reporting to Global Digital Business Manager, you will be an integral part in managing the company’s Online Sales channels and support other digital business initiatives on an international level. To succeed in this position, you need to combine a data-driven mindset with a natural ability contextualize and make sense of numbers, as well as collaborating with multiple stakeholders – both internally and externally.

About BioGaia

This year BioGaia is celebrating 30 years as innovative healthcare company. Today we are a world leader in probiotics, with experience of developing, marketing and selling probiotic products with documented health benefits. Over the years we have created global networks of leading, independent researchers, manufacturing experts and local distribution partners selling our products in more than 100 countries. BioGaia has 150 employees located in Stockholm, Lund, Eslöv, Miami, Singapore and several cities around Japan.

In this role you will be part of creating the digital agenda, setting frameworks and structures with focus on digital sales development. Since the role is new, there is space for own impact and development. BioGaia’s office and this position is located in central Stockholm.

Job description

Online Marketplaces:

Together with Global Digital Business Manager, commercially and operationally responsible for BioGaia’s Amazon business

  • Coordinate and carry out the day-to-day tasks of managing BioGaia’s Amazon Seller Account in multiple markets
  • Ensure keyword relevance and product page optimization in collaboration with the Marketing Team and external Amazon agency
  • Work with the Brand Managers to ensure product compliance and develop sales strategies based on consumer needs
  • Analyze and interpret data critically, define key KPIs, and build relevant reports to take data-driven decisions
  • Make competition analyses

Digital retail account support:

  • Act as Sales Coordinator and operational support to the KAM for selected online B2B retail channels in Sweden
  • Together with Marketing Department, coordinate marketing campaign and analyze performance
  • Ensure excellent brand and product pages on retailers’ sites
  • Analyze the competitive landscape with an ear to the ground

Digital sales – Partner support:

  • For strategically important project, act as BioGaia’s Digital Sales Specialist in supporting our Distributors’ digital initiatives (brand web shops, digital marketing campaigns, Marketplace business, etc.)
  • Support Global Digital Business Manager with various tasks

Experience & Skills

  • A couple of years of hands-on digital sales and/or operational experience is mandatory, either from direct sales (B2C web shop), digital retail accounts (B2B) or Marketplaces
  • Marketplace sales experience, such as Amazon is desirable
  • Degree in Business administration, marketing communication, programming or equivalent
  • Comprehensive understanding and experience of digital marketing campaigns and the KPIs and concepts applied in such campaigns
  • Knowledgeable and interest in the international eCommerce landscape
  • Good understanding and proven experience of the processes needed for building a well-functioning digital sales organization (sales – marketing – customer service – supply chain – operations)
  • Fluency in English is mandatory


Problem-solver. You are good at digital troubleshooting; you get things done and thrive in solving complex issues

Team player. In this role you will work with multiple stakeholders, so you should be comfortable, and enjoy, dealing with people with different backgrounds and responsibilities

Data driven. You are an Excel-whisperer and have a good hand with numbers, and the ability to provide context to data

We also think that the right person for this position has the following mindset:

International. You enjoy working in a truly global environment and you like to deliver in cross-functional teams.

Learner. You acknowledge that constant learning is the only way to go about things. You are humble about your skills, but eager to master new ones

Passionate. You are committed and put your heart in everything you do.

Innovative. You strive for breakthrough solutions that helps in achieving the goals.

Structured and persistent. You are motivated by a job well done and have the ability and predisposition to be slightly obsessed by the things you take on.

We believe that the employees are the company´s greatest value – a belief that runs through everything we do. BioGaia offers competitive benefits, for example computer glasses, wellness grant, pension plans and insurances. Of course, we also have Benify which offers great deals and discounts for our employees.

How to apply

BioGaia cooperates with Jobfinder/Academic Search International for this recruitment. You apply by submitting CV and personal letter via the link “Ansök nu”. We look forward to your application as soon as possible but no later than 6/1 2021.

For any questions you are welcome to contact our Consultant Julia Törnvall at

BioGaia – Digital Sales Specialist

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