Walraven – Commercial Manager Nordics

Our customer Walraven, producer of innovative fastening systems for various installations, is on an exciting growth journey in the Nordic region. Are you an experienced commercial leader ready to shape the next phase of growth for a global, family-owned company? Do you have experience from building industry, installer market or wholesaler sector? Do you thrive at the intersection of strategy and execution, where coaching, digital transformation and cross-functional collaboration are key? Then this could be your next opportunity.

The Role

Walraven is now looking for a Commercial Manager Nordics, based in Malmö or greater Copenhagen area, to lead the external sales organization and drive profitable growth across the Nordic region.

In this role, you will take full commercial responsibility for sales performance, customer relationships and team leadership – combining strategic direction with hands-on involvement. You will be part of the management team and represent the commercial function in strategic decisions, contributing to the overall business development of Walraven Nordic.
 

A key focus will also be driving the company’s digital transformation journey, ensuring effective use of digital tools such as CRM, Power BI and CoPilot to improve efficiency, insights and customer engagement.

The position is based in Hyllie in Malmö, and includes approximately two travel days per week, some of them including overnight stay.

You will manage a team of 8 direct reports (KAM and Sales reps) and will be reporting to Managing Director Nordics.
 

Main Responsibilities

• Lead, coach and develop the Nordic sales team, including Key Account Manager and Sales Representatives.
• Define and execute the commercial sales strategy in alignment with the Nordic and Global strategies.
• Drive sales effectiveness through structured planning, follow-up and field coaching (co-driving minimum twice per year per sales rep).
• Ensure strong CRM discipline and data-driven sales management through digital tools (CRM, Power BI, etc.).
• Support KAM in developing customer plans and pricing strategies.
• Collaborate closely with Supply Chain, Engineering, Product Management and Customer Service to strengthen the value proposition and ensure service excellence.
• Identify new opportunities to grow; new sales channels, new customers etc
• Represent Walraven’s strong brand and actively contribute to its growth and visibility in the Nordic market.
• Manage the sales budget, set clear KPIs and ensure continuous performance improvement.

Your Profile

You are a confident leader, having solid commercial leadership experience from an international and structured environment, ideally within the building industry, installer market, or wholesaler sector. You are a teambuilder with great interest in coaching and developing others. You combine a strategic mindset with hands-on operational drive; a stable leader who inspires others. Also, you value cross-functional teamwork to achieve company goals. You have deep understanding and interest in using digital data tools, embracing digital transformation to drive growth.

Key qualifications:

• University degree in business, engineering, or a related field
• Proven track record leading and developing high-performing sales teams across Sweden, Denmark, and Norway
• Strong coaching skills and experience with modern sales management tools
• Fluent in English; Nordic language skills are a plus
• We also welcome applicants from Denmark (or Norway), living in the greater Copenhagen area.

About Walraven

The Walraven Group, headquartered in Mijdrecht, the Netherlands, is an international family-owned company with over 80 years of experience, with production facilities and sales offices worldwide. Our high-quality products and technical know-how serve the installation and construction industry across the globe.
 

Walraven Nordic AB, established in Malmö in 2014, employs around 20 dedicated colleagues working closely together towards the Nordic market. Our product range includes innovative technical installation solutions sold primarily through wholesalers within the Heating Ventilation and Air Conditioning & electrical sectors. With an annual turnover of approximately 150 million SEK, we continue to grow by offering reliable, time-saving solutions that make a difference.

As part of our value proposition, we offer technical support through our engineering team and participate in several large and complex projects.

What We Offer

At Walraven, you will join a value-driven and innovative company where teamwork, trust and long-term thinking define our culture. You will have the opportunity to influence the commercial direction of the Nordic business and work with a strong, sustainable and respected international brand.

How to apply

In this recruitment process, Walraven is partnering up with Academic Search. For more question, please contact Senior Recruitment Consultant Anette Nordgaard at anette.nordgaard@academicsearch.se or Researcher Sandra Dabbour sandra.dabbour@academicsearch.se.

Please apply as soon as possible, as applications are being reviewed continuously.. All information is handled confidentially in accordance with Academic Search Integrity Policy as well as the new data protection act, GDPR. This means that we can only process applications coming through the applications system. Thank you for your understanding.

About Academic Search

Academic Search International is one of Scandinavia’s most merited companies within Executive Search & Interim Management. Our focus is people with documented manager- and specialist competences. We have close collaborations with national and international companies with strong brands and purpose. Our mission is to unite the best qualified candidates with the toughest challenges at the most interesting companies in Sweden. Our values are KNOWLEDGE, ENGAGEMENT, RESPONSIBILITY and COLLABORATION. Through these values, we make a difference in all our relationships. www.academicsearch.se