Jacobs Douwe Egberts – Sr Brand Manager

Senior Brand Manager – JDE

Are you a strategic and driven marketing professional with a passion for building strong brands? Do you want to play a key role in developing one of the leading coffee brands in the Nordics? Then we are looking for you to join JDE as Senior Brand Manager for Gevalia in Denmark & Sweden!

About the company
For more than 265 years, JACOBS DOUWE EGBERTS (JDE) has been inspired by its belief that it’s amazing what can happen over a cup of coffee or tea. JDE is part of JDE Peet’s, the world’s largest pure-play coffee and tea company. Today, our coffee & tea portfolio is available in more than 100 developed and emerging markets, through over 50 brands covering the entire category landscape, led by household names in the Nordics such as Gevalia, Friele, L’OR, Pickwick, and Karat.

About the role
As Senior Brand Manager, you will be instrumental in shaping the future of the Gevalia brand, currently undergoing a comprehensive brand review. You will be responsible for ensuring strong performance across consumer KPIs to drive long-term brand love, value, volume, and market share growth.

You will translate key market, category, and consumer insights into actionable strategies and brand messages. Initial major projects will include:

• Driving fundamental brand equity work to ensure local market relevance
• Recommending packaging and brand identity
• Collaborating with the team to define portfolio strategy
• Developing a refreshed 360° creative platform with the global marketing team
• Building omnichannel brand experiences where consumers engage
• Leading selected innovation projects

This role reports to the Category Marketing Manager Sweden / Denmark.
 

Other responsibilities in collaboration with manager & regional/global team
As Senior Brand Manager, you will play a key role in shaping Gevalia’s brand equity and ensuring effective creative execution. Working closely with your manager and the regional/global team, your responsibilities include:

Insights & Strategy:

• Analyze and translate consumer, market, and category insights into actionable brand strategies.
• Develop and monitor key brand KPIs, ensuring alignment with business objectives.
• Identify target groups and uncover insights that inform campaigns, activations, and innovation opportunities.

Creative Execution & Activation:

• Lead the implementation of the creative platform across all channels, ensuring consistency and brand alignment.
• Manage communications for core brand equity, new product launches, sustainability initiatives, partnerships, and PR activities.
• Collaborate with media teams and agencies to plan and execute campaigns, optimizing reach and impact.
• Support shopper activations, in-store experiences, and packaging development for both new products and the full range.
• Oversee project management and budget handling across multiple initiatives, including innovation projects.

Presentations & Collaboration:

• Prepare and deliver internal and external presentations, including business plans, sales meetings, and trade presentations.
• Work closely with internal teams, including Media & Digital, Consumer Insights, Finance, Global Marketing, Shopper & Activation, and SBMs category teams, ensuring smooth execution.
• Collaborate with external creative and media agencies and research partners.
• Engage key stakeholders across Sales, Global, and Regional teams to ensure alignment and maximize brand impact.

Qualifications
We are looking for an experienced Senior Brand Manager with:

• Minimum 7 years of relevant experience from FMCG marketing (strong brands, fast-paced environments)
• Analytical and strategic thinking – ability to turn data into insights, strategies, and plans
• Experience leading brand & category initiatives
• Strong project management skills and ability to navigate complex organizations
• Commercial understanding and business acumen
• Excellent presentation and communication skills
• Experience managing creative agencies, including budget responsibility
• Master degree in Marketing, Economics, or Business-related field
• Fluent in Swedish and English

What JDE offers
A fantastic opportunity to grow and develop in an international, fast-growing business. You will work alongside competent colleagues in a unique culture with great brands and outstanding coffee. Our updated values guide us:

• Dare to amaze
• Own it
• Make it simple
• Win together

At JDE, we believe that there should be a coffee for every cup – and a brand for every heart.

Your application
JDE is partnering with Academic Search International. You can apply via the “Apply now” button below, where you can fill in your details and attach your cover letter and CV. All information will be handled confidentially in accordance with Academic Search’s Privacy Policy and the General Data Protection Regulation (GDPR). Selection may be done continuously, so please submit your application as soon as possible.

For more information about the position, please contact Senior Consultant Petra Alwén at petra.alwen@academicsearch.se or Researcher Tilde Alriksson at tilde.alriksson@academicsearch.se.

Please send your application before 6/1.

About Academic Search
Academic Search International is one of Scandinavia’s leading companies within Executive Search and Interim Management. Our focus is on individuals with documented managerial and specialist competencies. Through our values – KNOWLEDGE, ENGAGEMENT, RESPONSIBILITY, and COLLABORATION – we connect the best-qualified candidates with the most interesting opportunities. Learn more at www.academicsearch.se.