16 Feb 2020

Detaljhandel/Retail | Stockholm | Marknad | Rekrytering

Mutti Nordics – Nordic Trade Marketing Manager

And are you ready for a unique opportunity to join Mutti on the journey of building the worlds most loved premium tomato brand? Are you an experienced Trade Marketing Manager with a passion for creating superior Point of Sales material and In-Store execution? Do you want to be inspired by our Italian pride and heritage to truly make an impact for our brand on the Nordic markets? Then this might be the perfect next step in your career!

About Mutti

In Italian kitchens for more than 120 years, the Mutti family has been committed to offer consumers and customers the highest quality of tomato products. Today, Mutti is Italy’s undisputed #1 brand of shelf-stable tomatoes, leader in tomato paste, tomato puree, and Polpa (crushed). Mutti’s annual global sales are more than 300 € million. Mutti has already become the best-selling brand in Europe and is present in over 96 countries.

Based in Parma, Italy, Mutti selects only the highest quality Italian tomatoes from the best farmers, and rigorously measures and monitors every single stage in the production process. Mutti remains rooted in its values of simplicity, continuous pursuit of excellence, sustainability, transparency, and respect for – and growth of its people. The founder and namesake established these values more than a century ago and the heritage is now carried forward by current CEO, Francesco Mutti.

In Sweden, Norway, Finland and Denmark Mutti is the No 1 brand of tomatoes in retail. To support the further development of Mutti from an already strong position to the next level, Mutti Nordic was established in the beginning of 2019. By adding resources and local skills Mutti invests in better understanding of the Nordic consumers and the local trade customers. Mutti Nordic will facilitate the growth of the category by education and communication of tomatoes, the use of tomatoes and the difference in quality of products.

To continue the fruitful journey Mutti Nordic is now looking for a Nordic Trade Marketing Manager. This is a broad and exciting role where you will contribute with your marketing competence in general and your solid trade marketing skills in particular. In this role you will have an important link with the branch trade marketing actions and the core brand drivers set by the Global Marketing Team (based at HQ in Italy).

Your main responsibilities:

  • Be an active part in the small dynamic team of Mutti Nordic focusing on out-of-the box thinking and finding creative solutions to reach targets
  • Developing Mutti’s in store execution with strong point of sales material
  • Secure the implementation of best in class product launches
  • Support sales development across Nordics (Sweden, Norway, Finland and Denmark).
  • Establishing activation plans with the four countries in close cooperation with the Nordic team and the partners (agents, importers and customers).
  • Take responsibility for the Nordic Trade Marketing Budget
  • Work in close cooperation with the Global Marketing as well as the international sales export team. This role is an important link to the Mutti headquarter.
  • Attending/Planning food fairs and other HORECA event and activities
  • Business Insights through for example Nielsen Data and POS data
  • Local Category Analysis – for Business Cases and Trade presentations
  • Contact with local activation/promotional agencies

This is a unique opportunity to join a motivated and growing Nordic team and becoming a key player in shaping the future success. The position is a full time permanent employment, based at the new Mutti office right in the center of Stockholm

Your background & profile

You are a confident person with relevant experience from launching products and running trade marketing projects in Sweden and preferably also some of the other Nordic countries. You have an established network with partners for in-store activation, POS-materials and other essential contacts for making Mutti excel in the stores. You love food and excel at the thought of working with this strong and genuine brand.

We are looking for a “true Trade Marketing Manager”, an expert if you will, that can tell the rest of us “how to do it”. We see that you have more than 5 years of experience from working with Trade Marketing. We will of course challenge you in a positive and creative manner but we are expecting you to be the one in the team that actually knows this part of the business. As a member in a team of 3-4 people you will be important both as a source of knowledge in your field but also as a person with your strengths and weaknesses. Together we are going to build a team that are strong together, a place to work where it is really enjoyable to work. You will be a part in this creation, so flexibility is something that you need to appreciate

In line with the mission of developing Mutti in the Nordics you do not mind travelling. With four countries of responsibility and the headquarter in Italy you will travel regularly meeting partners, customers and agencies. Your English is naturally flawless and you speak at least one of our Nordic languages fluently. You have an academic degree in business, marketing or similar.

Your application

For this recruitment Mutti is partnering with Academic Search International. All information is handled confidentially in accordance with Academic Search Integrity Policy as well as the new data protection act, GDPR. This means that we can only process applications coming through the applications system. Thank you for your understanding.

We are evaluating applications continuously, so we welcome your application promptly!

For more information about the process please contact Researcher Annicka Roos,, and for details about the role contact Vice VD & Business Area Director Stockholm Rebecca Eileryd,

Mutti is nowadays the most beloved tomato brand in Italy. Established in 1899 the Company has been run by the Mutti Family ever since and with its fourth generation is today managed by Francesco Mutti who continues to strongly believe in the values that have let this brand become the most loved Italian tomato brand. Mutti has always worked to guarantee the quality of its tomatoes, investing both in research together with innovation. For more than 100 years the focus has always been the quality. Starting from the selection of seeds and peasants and carefully controlling each single step in the whole process of harvesting and production, Mutti guarantees high quality standards and reliability for its products. Recognised in 1999 with the Integrated Production Certificate and certified GMO-free in 2001, only by using Italian tomatoes, Mutti is strongly committed to be loyal to the values of the family tradition and to share them via their products. Working for Mutti means joining a business that is quickly growing on an international scale. Once you have joined us you will find yourself working within a strongly determined team aiming to succeed always with integrity and actively participating in challenging work projects.!/fran-vara-tomatodlingar-till-ditt-kok

Academic Search International is one of Scandinavia’s most merited companies within Executive Search, Recruitment & Interim Management. Our focus is people with documented manager- and specialist competences. We have close collaborations with national and international companies with strong brands and purpose. Our mission is to unite the best qualified candidates with the toughest challenges at the most interesting companies in Sweden. Our values are KNOWLEDGE, ENGAGEMENT, RESPONSIBILITY and COLLABORATION. Through these values, we make a difference in all our relationships.

Rebecca Eileryd -

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